The serious side of fluff

Olivia Joules and the Overactive Imagination
by Helen Fielding

This is a bit of a mishmash of a novel, combining hapless heroine, chicklit, rollicking adventure and post-9/11 paranoia. It doesn’t entirely work.

Olivia Joules is a freelance journalist with an awful lot in common with Fielding’s more famous creation, Bridget Jones – she’s man-obsessed, convinced she’s made for greater things than the job she’s doing and gives her imagination free rein without applying common sense – but Joules has a darker past and, when pushed, turns out to be a lot more capable. By the end of the book she’s a strong heroine but it takes her a while to get there.

The story is far-fetched and heavily influenced by 9/11. Possibly too much so. Joules is sent to Miami to cover an inane story for the Sunday Times’ Style magazine where she meets a man she’s convinced is up to no good on a global scale, with her usual ability to add 2 and 2 and make 7. However, this time there are an awful lot of coincidences that appear to suggest that her hunch was right.

Fielding’s style is very readable and Joules is likeable enough, but she still has too much Bridget Jones in her to be an interesting original creation. She makes lists. She jumps to conclusions from people’s initial appearances. It’s like Fielding started creating a much more interesting, strong character, but then held back. And threw in an awful lot of prejudiced nonsense to boot. Racially, mostly (I can’t explain that without giving away spoilers but if you read it you’ll see what I mean), but also against geeks/techies. In addition, she seems to be trying to write satirically and failing.

There’s a lot about this story that’s hard to believe, and I suppose to enjoy it you need to switch off from thinking that way, but I just couldn’t. I freely admit that I loved Bridget Jones’ Diary when I read it back in 1996, but I was a lot younger then and I think my tastes have changed somewhat.

Published 2003 by Picador.

UPDATE: See also this review by Judith of Leeswammes.